How can flowcharts help entrepreneurs?


When starting a project from scratch it is convenient to surround ourselves with the best possible tools to facilitate the creation process and enhance our creativity. Logical thinking is a crucial skill to manage complex processes as it calls for structure, connection between facts and reasoning. A tool that allows us to organize our ideas during a brainstorming and to find a workable project overview are the flowcharts, so we explain some keys on how to use them when we start a new project as entrepreneurs.

1. Connect ideas

When we take the initiative to start a project on our own we have so many ideas in mind that we may find difficulties to channel them in one same direction. The fact of having many scattered thoughts can have a negative effect in our business, since it is essential to have clear and acceptable objectives in the medium term. To solve this dilemma, flowcharts help us to visually capture the different ideas that come to mind so that it is easier to make connections between them and, consequently, have a more global and complete perspective of how they define our project.

2. Represent the business model

A business is like a machine; to work well, it is necessary that the different parts that compose it work properly. Many think that the most complicated task of the entrepreneur is to have attractive ideas, but they are wrong. The process of planning the different working positions that we need to get our project forward and which profiles respond best to our needs is as arduous as it is fundamental. With the flowcharts, we can visualize the different parts that will compose our workforce through logical steps, figures and connections. As we complete the puzzle of a business model, we will understand better our priorities and manage more efficiently the economic resources we have at our disposal. Additionally, it has been proven that specific training in logical thinking can make people smarter as it empowers them to delve deeper into their thinking process and reflect about the path used to arrive at a solution.

3. Develop promotional strategies

Once we are clear on the objective of the product that we want to market and we have organized the business model, it is time to start elaborating the strategies of sale, diffusion and marketing. In the flowcharts we can include the different contents of our product that we want to reach to the public, either inserting photos, videos or explanatory texts. In this way, it is easier to distinguish what are the strengths of our project and identify the right message to achieve the impact we want in the audience. A good promotion is imperative when a new product comes to market, so the flowcharts help us process the most powerful marketing campaign possible.

As you can see, surrounding yourself with tools can help you develop ideas and organize yourself more efficiently. However, we must take into account that the most important facet of the enterprise can’t be found in online resources, but in our own perseverance and dedication.

How did flowcharts help you achieve your goals?
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Rafa Tintoré
Rafa Tintoré
Digital Marketing Lead (Spanish Markets) at

Rafa Tintoré is part of the digital marketing team of GoConqr, a social learning platform that offers free tools and content to help students and teachers to create better learning experiences. GoConqr has more than 3 million users that have created thousands of flowcharts.


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